Joe Thacker

I grew up in Bow Island, a small town in rural southern Alberta. I completed an undergraduate degree at the University of Lethbridge and an MBA at Richard Ivey. I founded Fusion in late 2006 after working for eight years in strategy and analytics. It is an amazing time to be in analytics. It was not too long ago that most retailers didn’t even have research or analytical groups; fast-forward to today, when everyone is realizing that analytics is absolutely critical to a business’s survival. There couldn’t be a better time to have a career in analytics, when companies like Fusion are helping to transform leading-edge companies. What I love most about the job is working with very smart clients, learning from them, and helping them work through their problems by applying the Fusion approach, which we call “thinking in formulas.” I tell everyone that we are in the business of learning and solving problems – what could be more fun than that?

Favourite Fusion Expression “What is the question behind the question?”