As the retail environment becomes ever more competitive, leading retailers are increasingly turning to Marketing Mixed Modeling (MMM) to ensure their marketing and promotional dollars are working as cost-effectively as possible.
Conventional MMM offerings are helpful but are substantially limited in that they provide only a portion of the picture. They do not provide measurement and analysis of all the levers available to senior retailers, nor do they typically account for the impact of the full retail and economic environments.
Fusion goes way beyond conventional MMM. Having exhaustively tracked the Canadian retail market for over 15 years they are able to provide clarity, and to quantify all the commercial levers available to senior executives, while fully integrating the Canadian retail and economic environment including all competitor activities.
This is what makes Fusion MMM so much more powerful than other offerings in this space: a full picture of all the levers, their effectiveness and potential to impact market share and the bottom line.
Fusion empowers retail executives to make better decisions by fusing an expansive number of data sources, so everything talks to everything, creating a complete and unified view of the Canadian retail landscape and what drives it.
This is what makes Fusion’s Market Mix Modeling (MMM) so much more powerful than other options in this space. Conventional MMM offerings are limited to considering not a lot more than the retailer’s own data and activities. Fusion goes way beyond this ensuring that their model is integrated into the total Canadian economic and retail environment, including all retail activities. Fusion MMM enables you to see the full picture, including all the marketing levers ensuring your dollars are working as cost-effectively as possible.