Optimizing Store Network

Optimizing a retailer’s store network

Retail expansions are expensive, high-impact decisions that can result in lost opportunities and lost revenue if not carefully considered. We helped our client determine the best locations for expansions by building an innovative model that factors in variables such as profit pool, catchment area, consumer alignment, competition, and drive time, while minimizing the expansions’ impact on existing store sales. We were able to forecast potential new stores’ impact on the entire existing network, and helped our client in opening new locations in ways that maximized total sales.