Leverage our data expertise to create clarity so you can take the actions that benefit your business. We use 73 distinct data sources to uncover insights that puts your business in context and uncovers opportunities, racked and stacked to identify your priorities.
The Math Behind Each Metric
Raw data has an error, that is why we call it “raw.”
Think Top-Down, Not Bottom-up
It’s common for companies to make decisions based on a big idea, or what Nobel Prize winner Paul Krugman calls “What the very serious people know.” Ideas like “mobile shopping is the future” or “social media is huge with millennials” are usually smart and hard to argue with. Everyone knows they are true, and testing strategies based on these ideas can seem like the way forward…but there’s a catch. Through years of work, we’ve learned that while something can be true, it can also distract you from even better paths forward.
We call this approach “bottom-up thinking,” and have learned to approach it skeptically. Instead,
we embrace the philosophy of “top-down thinking.”
We start the conversation not with one of these big ideas, but instead with the right overarching question, such as
“What is the best way to grow market share next year?” From there, we work our way down, into the problem. It sounds simple, but we’ve found it can be a transformational way of approaching business decisions for many companies.
When to Use Fusion in Your Organization?
Fusion can be leveraged across your whole enterprise, to create a consistent set of facts for all stakeholders to leverage, create clarity, alignment, and action.
When to use Fusion:
Annual Planning Cycle
Fusion provides all the metrics you need for annual planning exercises, with no blind spots. This allows you to identify all your potential revenue opportunities, prioritize with our Rack & Stack tools, and know what bottlenecks to address to unlock growth with our Revenue-Opportunity-Chain model.
Fusion provides recommended budget allocation, predicted revenue upside and ROI across your enterprise, to maximize revenue growth.
Drive internal alignment & performance by setting internal targets for each of the 55 KPIs available in our platform.
Measurement of results
We provide monthly & quarterly reporting on exactly what is driving your business and why, all in one report, no more guessing, no more debating, just clarity.
We have a variety of data-sets for optimizing of real estate, branding, media mix, pricing, merchandise mix and service.