Business With Fusion

We are intellectually curious and motivated by our clients’ questions. We don’t dream about fat financial targets, being bought out, or going public. Instead, at Fusion, we focus on one thing: being the best consultancy at analytical thinkers in North America. It’s why our clients love working with us. Also, when you do business with Fusion you know your business is in the best hands and here’s why we are proud to say so.

About Us
Largest retail database in Canada. So, any metrics you need, we have it.
About Us
All our metrics talk to each other, so you know if you do A what happens to B? Driven by our underlining Bayesian model. Nobody else in Canada has this. Nobody has a complete view of your business.
About Us
Everything is Rack & Stacked so it’s easy to see where your opportunities are, with no blind spots, sized, and easily prioritized.

Think Top-down,not Bottom-up

It’s common for companies to make decisions based on a big idea, or what Nobel Prize winner Paul Krugman calls “What the very serious people know.” Ideas like “mobile shopping is the future” or “social media is huge with millennials” are usually smart and hard to argue with. Everyone knows they are true, and testing strategies based on these ideas can seem like the way forward…but there’s a catch. Through our years of work, we’ve learned that while something can be true, it can also distract you from even better paths forward.

We call this approach “bottom-up thinking,” and have learned to approach it skeptically. Instead,
we embrace the philosophy of “top-down thinking.”

We start the conversation not with one of these big ideas, but instead with the right overarching question, such as
“What is the best way to grow market share next year?” From, we work our way down, into the problem. It sounds simple, but we’ve found it can be a transformational way of approaching business decisions for many companies.

Founder’s Story

Every Story Has A Beginning

From humble beginnings to a team of over 50, we’ve grown into Canada’s go-to source for business analytics and strategy. Founded by Joe Thacker in 2006, Fusion was at that time a one-man operation. In Joe’s words, Fusion’s first few years were exciting, but rough around the edges: “We started in my condo in Queen’s Quay. My wife’s translation business on one side of the kitchen table and my analytical business on the other. I ran everything off my old MBA computer and a student version of Excel. It was all new: how to run a business, how to gain clients, what an SOW or RFP was, how to hire, or train…everything. I learned by dipping my toe.”

Journey of Fusion Analytics

Focusing on what made Fusion different, Joe and the team refined their own analytical decision-making processes, which we’ve come to call “Thinking in Formulas.” Through it all, Joe chalks up Fusion’s success to both hiring excellent people and cultivating a culture that is always exploring ways to improve.

Meet Our Leadership Team

We’re a team of thinkers, strategizers, problem solvers, and board game lovers. When it comes to improving your business, we know how to put your data to work.


Mike is a professional business leader with over 30 years of experience. Before joining Fusion Analytics, Mike was the President of NPD Canada/Mexico, and the President of Nielsen Media Research’s Canadian business. He has appeared on Talk TV, Business News Network as an expert in media measurement, research and analyses. Mike has a Bachelor of Science Degree from the University of Western Ontario and Executive Development education from both Queens and Harvard.


Emily Ho

Executive Partner & COO

Emily is the Executive Partner & Chief Operating Officer at Fusion. Her expertise is in taking a variety of structured and unstructured datasets and building integrated, “one-version-of-the-truth” platforms to drive streamlined decision making. She holds an HBA from Ivey Business School with a focus in Finance, and has been with Fusion for 9 years. 


Dr. Stephen Hausch

Dr. Stephen Hausch joined Fusion after completing his Ph.D. at the University of Calgary in 2015. He is an expert at advanced mathematical modelling and statistical analysis. As a Project Leader at Fusion, he helps his clients uncover and understand the underlying factors that shape their businesses. He has worked extensively on the industry, real estate, sales, and media mix modelling, and has developed proprietary algorithms that power some of Canada’s largest retailers.


Join Team Fusion

Fusion Analytics is a close-knit team of data experts based in North America. We have been building data solutions and providing businesses with evidence-based insights since 2006. We are always looking for dynamic contributors to join our exceptional team. We offer opportunities to reveal your potential while contributing your expertise towards strategic data projects for our clients. If you are looking to evolve in a diverse, fun, and formative work environment, join our team. “What is the best way to grow market share next year?” From this, we work our way down, into the problem. It sounds simple, but we’ve found it can be a transformational way of approaching business decisions for many companies.