DATA INPUTS

We are data-agnostic, triangulating and integrating the large volume of data that retailers often swim in to make it powerful, concise and accurate. We combine over 50 points of data to build our analytics in order to develop a complete understanding of your business and identify your largest investment opportunities, giving you absolute strategic clarity.

Our data inputs include:

  • Competitive intensity
  • Over 15,000 store locations across 120+ banners
  • Discretionary income
  • Discretionary spending
  • Retail sales
  • Consumer confidence
  • Housing starts and home turnover
  • Temperature (min, max, average) from 37 weather stations across Canada
  • Precipitation from 37 weather stations across Canada
  • Snow on the ground from 37 weather stations across Canada
  • E-commerce trends
  • Cross-bordering shopping
  • Number of mall visits
  • Price-sensitivity
  • Proportion of purchases made on sale
  • Online research trends
  • Good, better, best mix of purchases
  • Data by purchase channel (in-store, online, catalogue)
  • Market share of 120+ retailers
  • Brand awareness of 120+ retailers
  • Visit frequency of 120+ retailers
  • Conversion ratios of 120+ retailers
  • Brand consideration scores of 50+ retailers
  • Brand perception scores on 15 attributes across 30+ retailers
  • In-store performance scores on 15 attributes across 30+ retailers
  • Media awareness (TV, radio, outdoor, newspaper, internet, magazine, social, web ads) for 50+ retailers
  • Recall, identification and impact scores of 10+ retailer commercials tracked monthly
  • Flyer notice, read and impact scores for 30+ retailers
  • Flyer creative and content best practices by industry
  • E-flyer subscription rates and readership for 30+ retailers
  • Catalogue notice, read and impact scores for major retail catalogues
  • PR/sponsorship awareness
  • Retailer mobile app usage for 50+ retailers
  • Retailer website usage for 50+ retailers
  • Retailer social media engagement for 50+ retailers
  • Loyalty program usage for the top ten loyalty programs in Canada

  • Client sales, margin and transaction data
  • Client discount and mark-down data
  • Client labour hours
  • Client marketing and events calendar
  • Client flyer/catalogue drop zone
  • Client store data (format, sqft, etc.)
  • Client customer data (via POS receipt)
  • Findings from other vendors' reports

  • Publicly-available competitive sales data
  • Publicly-available third-party market research reports and articles
  • Statistics Canada Survey of Retail Trade
  • Statistics Canada Survey of Large Retailers
  • Statistics Canada Survey of Household Spending
  • Statistics Canada Retail Commodity Sales
  • Industry Canada shipments
  • And more...

Finance + Consumer Insights = Results