TV Campaign Plan

Simply having a TV ad air once in a while doesn't do what it used to anymore. We are often asked:

Does my target market watch commercials anymore? Does TV make sense for me?
How effective are my "win the weekend" and "brand spot" TV commercials?
What is the right number of flights I should have each year?
What is the core message to communicate to consumers?
How many GRPs do I need per flight to break through to my target market?

Our TV Campaign Plan arms you with best practices that you can turn to when developing upcoming TV campaigns. If executed correctly, the right TV campaign will revolutionize the way your brand is perceived.

Finance + Consumer Insights = Results