Media Mix Plan
Expenditure by media type is rarely lined up to a retailer’s growth opportunities. Our Media Mix Plan helps answer:
Which media vehicles make sense for my business by category?
Am I over-invested in the flyer? How do I prove it to others?
How can I best reallocate my marketing dollars to get further ahead?
Beyond this we look at which markets/regions to focus on and what key message should be conveyed to consumers.