Retail brand development and growth is becoming more and more challenging as Canada's retail space becomes increasingly competitive. Retailers are finding the need to break away from the status quo of how they've always spent their marketing dollars in order to make their investments work harder for them. Our Marketing Plan helps answer tough questions like:
What is currently preventing me from growing in some of my categories?
Do I have the right marketing budget to capture the growth opportunity?
We then dive into more tactical questions pertaining to specific media using the following plans: