Flyer Distribution Plan
Often times, the majority of a retailer's media spend will be used to fund the flyer program. If you are either looking to smartly cut back on flyer spend or simply improve your flyer distribution program you may ask yourself:
What is the right number of drops each year and when should they be?
How wide should the reach for each drop be?
What type of demographic profile should I target?
Using our Flyer Distribution Plan, we can adjust these parameters to the ideal setting and improve flyer readership and impact with consumers while meeting vendor and merchant goals.