Being with Fusion for over 5 years, it has been an adventurous journey for me to learn and influence clients’ performance across multiple aspects of their business. From the big corporate strategic planning to media optimization to pricing and promotions, I have gained great exposure as well as built expertise across these fields. The level of responsibility, influence and client engagement I have had at Fusion are incomparable to what I would have had at other firms. Amongst all, having led a flyer optimization project that helped reduce cost by 50% while generating positive sales impact is one of the most memorable. I have also led projects across various industries, such as toy, department store, cosmetics, pharmacy, grocery, sports and consumer package goods. I am a CPA, with an HBA from the Richard Ivey School of Business.
Good Strategy / Bad Strategy